In a marketplace flooded with competition, how can you stand out? How can you stop the customer going elsewhere?
You begin by truly hearing them.
Most sales agents think they are listening, but aren't really hearing. They either hear what they want to hear, or second guess the direction in which the conversation is heading. By doing this, they often fail to pick up on key details which would have allowed them to build rapport and trust with their client. This trust is key to more confirmed sales and more repeat business.
I believe the first few minutes of any interaction are priceless and that in putting the client first, we sow the seeds of successful, meaningful relationships (and sales).
I bring a coaching strategy that can be tailored to any business model. It relies on 3 distinct steps.
Consider this strategy like the foundations of a house. You can't see it in action, but it underpins everything. Every house needs a foundation, and every foundation is different. So too is my strategy – it's adaptive:
Initial one-to-one sessions lasting up to 1.5+ hours each. To understand character, strengths, weaknesses and areas for improvement.
Providing detailed, tangible and achievable goals which result in immediate improvements.
Taking that immediate growth I instil a process for long term success. Then over a period of time an agreed and gradual stepping away to give sales consultants the space, freedom and confidence to do it on their own.
The result:
3 years in sales management, 2 as coach
7 years in front line sales
9 years as actor, 9 as director
By the time I was 11 years old I was a member of the BA Junior Jet Club and had flown the equivalent of the circumference of the earth (25,000 miles). I grew up in Canada and have travelled throughout North America.
As an actor in the theatre, I performed in plays across the UK as well as touring to India, Sri Lanka and Bangladesh. As director, I worked on productions both on and off West End.
While in sales I traveled extensively and I have been lucky enough to set foot on each of the 7 continents, highlights include bicycling around Bora Bora and kayaking in Antarctica.
In theatre we are trained to understand the short and long term goals of fully developed characters. Drama results from tensions created by the obstacles they face and the resolutions discovered.
In sales I discovered I was able to address both the immediate and long term needs of clients by thinking this way.
In coaching I use this approach to help sales staff hear and anticipate the goals and obstacles of their clients. The result is more than a sale – it's a lasting, valuable relationship between real people.
The ROI from standard sales coaching is recognised at £7-£1 as an average. I believe my approach will give you significantly more.
If after just 1 day of exposure to your team, each member makes just 1 extra sale, you'll already be reaping hand over fist the initial investment. Engage me for longer and you'll see your sales grow exponentially.
28 years in the arts, sales and sales management has taught me to not just listen, but to truly hear. I bring this unique skill set into the sales arena with a proven track record of increasing morale amongst staff as well as well as boosting sales.
Contact me using the form below to see how we can increase sales and morale for your business.
Book a free consultationI offer a free no obligation assessment of your coaching needs, in the form of an on-site meeting or web-based call, depending on logistics. I will then present you with a brief report and suggestions for how to move forward.
+44 (0) 7956 553392